Website Usability and Information Architecture
Website Usability, what does that really mean? It means you can access the navigation, read the text, load pages quickly, no matter what device you are on.
Where are your users starting their visit to your website? Are they on a smartphone, a tablet, an iPad, or a tabletop PC or Mac? 2016 and 2017 statistics say more than 50-60% of websites are first accessed by a mobile device.
Why? The devices are often multi-purpose devices and manufacturers are increasing the screen sizes to win customers. Information on the go on smart phones and other mobile devices is a must. Reports now say many people use smartphones as their primary means of online access at home.
So is your website mobile ready? If not, you will find yourself down the search return list on Google for hand-held device users. Searches on a mobile device are different than those on a desktop device. Mobile friendly sites rise to the top for hand-held device users.
Is your website mobile friendly? Can you afford to lose business to someone else?
Have you ever clicked three pages into a website and become hopelessly lost? That was a failure of the site’s user interface or its information architecture (IA). We have staff specifically trained in these concepts so that your site’s visitors will avoid such frustration. Having a solid IA foundation will make your content easier to find.
Connecting your site’s visitors with the information they seek is the function of the information architecture. It provides the structure, organization, and framework for your content.
Early in the planning stages, we will analyze how your content should be organized and how much should be presented per page. We will also organize your site’s files into an intuitive and manageable hierarchy.
The User Interface
How your visitors interact with your website is determined by its user interface. Our goal is to make your visitors’ experience pleasant and informative. A properly designed user interface will facilitate without distracting. When visitors enjoy using your site, they will return — and return visits mean your business will be building stronger relationships with your customers.
The design of a website’s navigation scheme determines how easily visitors can use it, on any device. An interactive navigation provides feedback and reinforces the surfing experience. We know where and when to use links, buttons, nav bars, nav columns, sticky menus, or interactive drawer menus for responsive websites to move visitors seamlessly through the various sections of your site.
With careful attention to these principles, we tailor your site’s user interface and information architecture to support your message rather than overwhelm or complicate it. Every site we build is carefully evaluated in these critical areas to assure its success.